The purpose of your
letter is to excite the reader sufficiently to
want to read your resume
The purpose of the
resume is to excite the reader sufficiently to
want to meet you at an interview
The purpose of the
interview is to be given the position
The Letter - a
"selling" document
Your introductory letter
is the first contact you will have with your prospective
employer. It should be:
On A4 paper
Not too long
(preferably one page)
Individually typed
Placed in a business
envelope
RESPONDING TO AN
ADVERTISEMENT
Read the
advertisement carefully to be sure you are not
wasting your time or the employer/consultant's
time
Open with a reference
to the subject and purpose of the letter;
indicate the media and date of the position
advertised; quote reference numbers when provided
and indicate your resume is attached
Devote the middle of
your letter to brief facts about the experience
and accomplishments that will arouse the readers
interest and cause them to read your resume NB.
Highlight the key issues in the advertisement and
"sell" your skills, personal qualities,
experience and qualifications against the
criteria in the advertisement
Indicate how hiring
you will be an asset, enhance the company and/or
increase their prospects to advance
profitability, customer service etc.
Conclude by
reinforcing your suitability and indicating your
availability for a confidential interview
Don't forget to sign
your letter and enclose a copy of your resume
Most advertisements
attempt to attract the ideal candidate:
Still apply even if
your do not satisfy all the criteria, provided:
you want the
job
the majority
of the requirements are met
you have not
responded to the company/consultancy with such
frequency that your creditability is questioned
Read the
advertisement carefully and comply with the
instructions for application:
if written
applications are called for, only phone if you
have something tangible to ask
don't phone to ask
if you should apply - you should know by the
wording in the advertisement if you meet the
criteria
unless
advertisements call for applications in your own
"hand-writing", it is preferable to
type your letter
comply with
all instructions in relation to copies of
references, qualifications, birth certificates
etc but NEVER send originals
each letter
should be unique to that particular advertisement
- do not send a general letter to an advertised
position
PROMOTIONAL LETTERS
These are letters
written to a person in the company who has the
authority to employ a person at your level - a
simple phone call can identify the name of the
Human Resource person or General Manager
They are sent to
companies etc that you have researched and
therefore know they employ people such as you
Check the name (and
spelling), initials and correct title of the
person you are writing to
Open the letter with
a strong catchy sentence that would cause you to
take notice if you were in the employers chair NB
do not be too aggressive or flamboyant
It is still a
"selling document" so the middle of the
letter should direct your skills, qualifications,
personal qualities and experience to that
employer's industry
The onus is on you to
follow-up the letter. Consequently, the final
paragraph should reflect when you intend to
contact the receiver as a follow-up